West End is the first store to open in Hungary. The design flawlessly integrates elements found in the traditional coffeehouses of Budapest, such as ornate chandeliers and antiqued mirror, with the visual language of Starbucks’ Heritage design concept. The design focused on creating a lounge atmosphere, as most customers in this market prefer to spend time relaxing and meeting in the store. The site is adjacent to West Nyugati Train Station and hotels, making it an ideal stop over for guests to relax. The lounge atmosphere is further enhanced through the use of natural materials, appropriate lighting and small scale lounge furniture.